Co-founder of TRACT Optics, Jon LaCorte, joins us this week to talk about TRACT Optics, how they are able to produce and offer high quality optics at an affordable price through their business model and he’ll also discuss what goes into a pair of their binoculars. Jon says that when spending a lot of money, he understands a person’s desire to touch and feel the product they are getting first. When ordering online, that’s not possible. However, he tells Jim and Trav that they offer a 30-day guarantee so that buyers can purchase and then return them if they aren’t happy, for any reason, and get their money back, essentially taking the risk out of the purchase. Jon tells Jim and Trav that having your optics delivered right to your door eliminates wasting your time on seeking out different retailers to find the product you want, comparing prices and more.
We have not personally used TRACT Optics, but we’re always looking for new products that our listeners deserve to know about and then form their own opinions. They have a variety of products at affordable price points that are backed up by two co-founders that have years of experience in the optics industry. Check out TRACT Optics and see what you think.