The concept around "For Love or Likes", Micah says, is to highlight women in the outdoors, but also to bring into play the role that social media has in creating female outdoor influencers. Matt Busbice is the host of the show and also where the concept came from, Micah says. Matt wanted to promote female participation in the outdoors, but also find out if the huntresses with big social media followings were actually real passionate outdoorswomen, or just using the image to pump up their following online. Micah says with the show now in its fifth season, they have found that most of the women on the show are truly living a genuine outdoors lifestyle, not just doing it for the "likes".
As for the competition, it's not just a game of favorites, Micah says. Winners have to prove their prowess by actually killing animals. Winning the competition is a clear cut distinction based on point values being assigned to animals. Whichever contestant kills the most animals and racks up the most points wins the competition. The largest part of a contestant's score comes from a buck, if they are able to shoot one. Bucks are measured according to Boone and Crockett scoring standards and that value is added into the contestant's total score. Point values are also assigned for does, hogs and coyotes - all of which are added into the score total which is tallied at the end of the competition. Micah says contestants understand the value of finding and killing a good buck as that score can be a game changer and often the determining factor of who wins the competition. A contestant can take more does, hogs and coyotes than everyone else, but if they aren't able to take a buck, often they can't make up enough points to win. It can get interesting toward the end, he says, and things can really be shaken up with last minute kills so there is the potential for pretty great drama over the course of the season.
Each season of "For Love or Likes" is filmed over the course of a one-week competition. It's an intense format, Micah says. The days are long and as the week progresses the contestants become more fatigued, but also more motivated to win. These factors make the competition more fun, he says. Although all the contestants want to win, they also do a great job of highlighting the camaraderie that surrounds the hunting culture. The women are also able to use the platform to advocate for and support women in the outdoors.
Listen in as Micah Denesse, co-producer of "For Love or Likes" on Outdoor Channel, Tuesdays at 11:00 pm ET, joins the show to talk about this fun competition series. You can also watch the first four seasons of "For Love or Likes" anytime with MyOutdoorTV. Be sure to also check out "Viral Outdoors", a show featuring the world's most outrageous and hilarious hunting, fishing, and outdoor videos hosted by Matt Busbice. It can also be found on MyOutdoorTV for 24/7, on demand viewing.